Sony PlayStation Germany chief Uwe Bassendowski has revealed that the PS Vita has sold 2.2 million units worldwide since the console was launched. Bassendowski also revealed that the company’s marking efforts have failed to captivate younger gamers, but will address this problem going forward.
Bassendowski says the current marketing efforts by Sony have failed to attract the younger demographic to the console, despite the console having many 3+ PEGI rated titles including Ben 10 Galactic Racing and Touch My Katamari.
[…] were cause for concern, but it seems like Sony does have a plan for this device. Sony are already working on trying to target the younger market in a bid to increase the Vita’s market share in this demographic. […]
[…] Following Sony’s CES press conference this week, Sony CEO Kazuo Hirai admitted that PlayStation Vita sales are currently at the bottom end of the company’s expectations. The latest sales figures for the PS Vita haven’t been released yet, but the last official figure from June 2012 stands at 2.2 million units. […]
[…] released the lastest individual PS Vita sales figures, with the last report dating back to August 2012 revealing 2.2 million units sold worldwide. These latest figures will hopefully put the latest figures in the 5 million units range. […]