Fergal Gara, Sony’s UK Managing Director, revealed to IGN that sales of the Vita dramatically increased by 163% after the PS4 launched in the UK. Although exact figures weren’t presented, the large increase in sales for the handheld is good news for Sony, especially since it has struggled to get a decent market share since launch.
In a press-only event this morning, Sony has revealed that the new PS Vita “Slim” PCH-2000 model will available in the UK on February 7th 2014, with pre-orders starting today. The new PS Vita model was released in Japan last year, and had sold well due to its lower price.
In an interview with MCV, Sony revealed that PS Vita sales in the UK have increased 100% over the summer, partly attributed to the Vita Mega Packs, where 10 Vita games are sold for £35. The increase in sales could help turn around the PS Vita’s bad sales record is the trend continues. The interview also reveals that the console will have over 900 titles by the end of 2013.
Despite receiving poor reviews (32 / 100 on metacritic), Call of Duty: Black Ops Declassified has been selling well in the UK, entering the sales chart at number 16. Just behind launch title Uncharted: Golden Abyss, Black Ops Declassified is now the second biggest PS Vita title in the UK. Looks like Sony’s marketing paid off.
